About Us

Automotive dianomi™

dianomi™ enables global brands in the finance and automotive sectors to target the affluent and acquire customers through its proprietary technology platform, Exedra™.

The Exedra™ performance based marketing platform, offering cost per lead, cost per click and cost per action campaigns, is integrated across a network of white-label partnerships with premium publishers such as Reuters, Morningstar, The London Stock Exchange, The Motley Fool, The Street, The Guardian, The Telegraph and Yahoo etc. By focusing on premium publishers and consequently an affluent demographic, dianomi™ provides the highest quality of lead to its blue-chip advertisers – 30% of the prospects dianomi™ provides its clients come from the 10% most affluent.

The Exedra™ platform enables clients to maximise prospect engagement and track the results in real time through contextual technology, campaign optimisation, sector benchmarking, in-depth demographics and customer surveys. By providing fresh leads to clients on a daily basis, dianomi™ has become an essential part of its clients’ process to acquire new customers.

dianomi™ is backed by Beringea, manager of the ProVen VCTs.

Automotive Management Team

Rupert Hodson – Director CRO
Raphael Queisser – Director COO
Cabell de Marcellus – Director CTO
Paul Hughes – Head of Automotive
Michael Smith – Head of IT

dianomi™ Core Values

Client Commitment – We commit totally to our clients and have close, open relationships with them based on partnership and trust.

Integrity – We can always be trusted to do the right thing.

Quality – We challenge ourselves to deliver the highest standards in everything we do, from insight to action.

People and Culture – We are dedicated to developing the best talent in our industry and inspiring them by making dianomi™ a great place to work.

Teamwork – We are natural collaborators who work in partnership together and with all our stakeholders for the benefit of our clients and our company.

Innovation – To delivery better ad performance for advertisers and publishers, requires thinking outside the box to come up with new creative and messaging as well as better ways to source and screen leads.


Email us at [email protected]